Vintage Valentines - Yardley - Bronzed 29

Warm brown/bronze shimmer  



Yardley definitely takes the prize for the oldest brand featured this month.  Yardley of London was established nearly 250 years ago in 1770.

Yardley have mostly been known for their perfume and toiletries like soap and talc with Lavender being the scent most associated with them.

They were big in cosmetics (in the UK) in the 60's and 70's, although I'm not sure they offered nail polish then..

In the 90's, after changing hands several times and with sales slumping they attempted a relaunch, famously appointing Helena Bonham-Carter as their 'Face' before terminating her contract after she announced she "never wore make-up and couldn't understand why they'd chosen her".

This was followed by a more radical change to the marketing with supermodel Linda Evangelista in print ads featuring handcuffs and chains (not actually as extreme as they sound!)

Sadly that didn't work either and Yardley went into administration in 1998 - which means this nail polish is at least that old!







Paint and Go - Bronzed is unsurprisingly a warm bronze shimmer.

Application was fine and the quick drying aspect didn't cause any issue.

Swatches shown are 2 coats, no top coat.

Yardley do still exist in the UK but they've gone back to their heritage of perfume and toiletries.

Does anyone else remember Yardley cosmetics?




Comments

  1. Normally I'm not into bronze polishes, but I like the deep glow in this vintage polish!!

    ReplyDelete

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