Deep purple creme
Old Bond Street is a deep purple creme gel effect polish
Application was good, swatches are 2 coats, no top coat.
I didn't test the wear on these so couldn't say if the gel-effect is just a glossy finish or long wear too.
The Nails Inc site indicates that these are glossy and long wearing but I don't believe that any regular polish could last as long as soak off gel polish.
And of course, Nails Inc have since changed the bottles for the Gel Effect range to the super chunky concave bottles.