After seeing this new-to-me UK brand on another blog I picked up a couple of 4-bottle collections from ebay.
Hello, Mr Wolf! is a cool toned milky brown creme.
Application was good, swatches shown are two coats with no top coat. And you can see it's not super shiny without one.
The bottles are a generous 15ml and this one was from The Enchanted Forest Collection. The collections are available from the All That Jazz site for £29.98